Anderson, James C.,, 1953-
Narus, James A.
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Marus . - 2nd ed . - New Jersey (NJ) : Prentice Hall, cop. 2004 . - XX, 460 p. : il.


ISBN 0-13-123009-3 (brochado).

Marketing
Estudos de mercado
Indústria
Consumidores

CDU 658.8


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