Kotler, Philip,, 1931-
Marketing management : analysis, planning, implementation, and control / Philip Kotler . - 9th ed . - Upper Saddle River (NJ) : Prentice Hall, cop. 1995 . - XL, 789, [50] p., pag. var. : il. col.


ISBN 0-13-261363-8.

Planeamento estratégico
Gestão de marketing
Gestão de mercado
Estudos de mercado

CDU 658.8