Kotler, Philip,, 1931-
Marketing management : analysis, planning, implementation, and control / Philip Kotler . - 7th ed . - Englewood Cliffs (NJ) : Prentice Hall, 1991 . - XXVI, 756 p. : il.


ISBN 0-13-563479-2.

Gestão de marketing
Planeamento estratégico
Gestão de mercado
Estudos de mercado

CDU 658.8