Zeithaml, Valarie
Bitner, Mary Jo
Gremler, Dwayne D
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler . - 7th ed . - Dubuque (IA) : McGraw-Hill Education, cop. 2018 . - XXVIII, 514 p. : il


ISBN 978-0-07-811210-2 (encadernado).

Marketing de serviços
Clientes
Comunicação em marketing

CDU 658.8