Zeithaml, Valarie
Bitner, Mary Jo
Gremler, Dwayne D
Services marketing : integrating customer focus across the firm
/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
. - 7th ed
. - Dubuque (IA) : McGraw-Hill Education, cop. 2018
. - XXVIII, 514 p. : il
ISBN 978-0-07-811210-2 (encadernado).
Marketing de serviços Clientes Comunicação em marketing
CDU 658.8