Johnson, Gerry
Scholes, Kevan
Whittington, Richard, 1958-
Exploring corporate strategy
/ Gerry Johnson, Kevan Scholes, Richard Whittington
. - 7th ed
. - Harlow [etc.] : FT Prentice Hall, 2005
. - XXXVI, 1033 p. : il. color.
ISBN 0-273-68734-4 (brochado).
Planeamento estratégico Eficácia organizacional Estratégia empresarial
CDU 658