Kumar, V., 1957-
Reinartz, Werner
Customer relationship management : concept, strategy, and tools
/ V. Kumar, Werner Reinartz
. - 3rd ed
. - Alemanha : Springer, cop. 2018
. - XXV, 411 p. : il
. - (Springer texts in business and economics )
ISBN 978-3-662-55380-0 (encadernado).
Marketing Gestão de clientes
CDU 658.8