Mason, Henry
Beat accelerating customer expectations with trend driven innovation
/ Henry Mason ...[et al.]
. - Hoboken (NJ) : Wiley, cop. 2015
. - XIII, 352 p. : il. ; 20 x 20 cm.
ISBN 978-1-119-07631-5 (brochado).
Inovação Clientes Empreendedorismo Marketing relacional
CDU 658