Jefferson, Sonja
Tanton, Sharon
Valuable content marketing : why quality content is key to your business success
/ Sonja Jefferson and Sharon Tanton
. - Philadelphia (PA) : London : Kogan Page, cop. 2013
. - XII, 234 p.
ISBN 978-0-7494-6580-3 (brochado).
Marketing--Clientes Internet--Marketing Marketing relacional
CDU 658.8