Jefferson, Sonja
Tanton, Sharon
Valuable content marketing : why quality content is key to your business success / Sonja Jefferson and Sharon Tanton . - Philadelphia (PA) : London : Kogan Page, cop. 2013 . - XII, 234 p.


ISBN 978-0-7494-6580-3 (brochado).

Marketing--Clientes
Internet--Marketing
Marketing relacional

CDU 658.8