Johnston, Mark W.
Marshall, Greg W.
Churchill, Ford, and Walker's sales force management
/ Mark W. Johnston, Greg W. Marshall
. - 10th ed
. - New York (NY) : McGraw-Hill Higher Education, cop. 2009
. - XVI, 480 p. : il.
ISBN 978-0-07-122091-0 (brochado).
Gestão da força de vendas
CDU 658.8