Jauch, Lawrence R.
Glueck, William F.
Business policy and strategic management / Lawrence R. Jauch, William F. Glueck . - 5th ed . - New York (NY) : McGraw-Hill, 1988 . - XIX, 940 p. : il . - (McGraw-Hill series in management )



ISBN 0-07-100507-2 (brochado).

Gestão de empresas
Planeamento estratégico

CDU 658


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