Kumar, V., 1957-
Reinartz, Werner
Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz . - 3rd ed . - Alemanha : Springer, cop. 2018 . - XXV, 411 p. : il . - (Springer texts in business and economics )



ISBN 978-3-662-55380-0 (encadernado).

Marketing
Gestão de clientes

CDU 658.8