Kotler, Philip, 1931-
Kartajaya, Hermawan, 1947-
Setiawan, Iwan
Marketing 4.0 : mudança do tradicional para o digital / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan; trad. Pedro Elói Duarte . - Coimbra : Actual Editora, 2017 . - 218 p. : il . - (Fora de coleção )

Trad. de: Marketing 4.0: moving from traditional to dogital.


ISBN 978-989-694-208-3 (brochado).

Marketing digital

CDU 658.8


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