Kotler, Philip,, 1931-
Armstrong, Gary,, 1943-
Principles of marketing / Philip Kotler and Gary Armstrong . - 16th ed . - Essex : Pearson Education, cop. 2016 . - 731 p. : il. color.



ISBN 978-1-292-09248-5 (brochado).
ISBN 1-292-09248-3 (brochado).

Consumidores
Vendas
Marketing

CDU 658.8