Kotler, Philip,, 1931-
Setiwan, Iwan
Kartajaya, Hermawan,, 1947-
Marketing 3.0 : do produto e do consumidor até ao espírito humano / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan . - Lisboa : Actual, 2011 . - 204 p : il.
Trad. de: Marketing 3.0 : from products to customers to the human spirit.


ISBN 978-989-694-004-1 (brochado).

Consumidores
Marketing

CDU 658.8


© 2017 Universidade de Aveiro

Powered by Koha