Wiley international encyclopedia of marketing / ed. in chief Jagdish N. Sheth, Naresh K. Malhotra . - Chichester : John Wiley & Sons, cop. 2011 . - 7 vol.
Vol. 4: Advertising and integrated communication / eds. Michael A. Belch, George E. Belch. - XIV, 221 p.. Vol. 1: Marketing strategy / eds. Robert A. Peterson, Roger A. Kerin. - XV, 239 p.. Vol. 5: Product innovation and management / ed. Barry L. Bayus. - XIV, 281 p.. Vol. 2: Marketing research / ed. Wagner A. Kamakura. - XIV, 305 p.. Vol. 7: Cumulative index. - XII, 77 p.. Vol. 6: International marketing / eds. Daniel C. Bello, David A. Griffith. - XVII, 219 p.. Vol. 3: Consumer behavior / eds. Richard P. Bagozzi, Ayalla A. Ruvio. - XV, 278 p..


ISBN 978-1-405-16178-7 (obra completa, encadernada).

Marketing
Enciclopédias

CDU 658.8