Sensory marketing : research on the sensuality of products / ed. by Aradhna Krishna . - New York (NY) : Routledge, cop. 2010 . - XXX, 392 p. : il., 3 est. color.
Comunicações apresentadas na" First Sensory Marketing Conference at the Ross School of Business", Ann Arbor, Michigan, 2008..


ISBN 978-1-84169-753-6 (encadernado).

Sentidos
Marketing

CDU 658.8