Johnston, Mark W.
Marshall, Greg W.
Churchill, Ford, and Walker's sales force management / Mark W. Johnston, Greg W. Marshall . - 10th ed . - New York (NY) : McGraw-Hill Higher Education, cop. 2009 . - XVI, 480 p. : il.


ISBN 978-0-07-122091-0 (brochado).

Gestão de vendas

CDU 658.8


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