Keller, Kevin Lane,, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller . - 3rd ed, Pearson international edition . - Upper Saddle River (NJ) : Pearson Prentice Hall, 2008 . - XXI, 692 p. : il.



ISBN 978-0-13-233622-2 (brochado).
ISBN 0-13-233622-7 (brochado).

Estratégia empresarial
Marcas
Psicologia dos consumidores
Identidade organizacional
Gestão de marketing

CDU 658.8


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